Adding motion to your designs is shown to yield more engagement, increase dwell time, and much more. GIFs are more than just popular social media tools for fun interactions though. In this example, they use a fun and friendly GIF to introduce some teammates and pave the way for some great networking.Tumblr hosted GIFs long before many other platforms, and before GIPHY’s creation, through its GIF search function. Who's using it? Wistia does such a great job of injecting personality and fun into everything they share on social media. GIFs can be a fun, lighthearted way to share a bit of your company culture and bring your fans closer to you. Give your audience a peek inside your company: Who you are, what you look like, what makes you laugh and what you're up to every day at work. Use GIFS to highlight your company culture More coming tonight at 9 pm CT on /zWsOBtIMoF- Houston Texans Aug10. #Recordit gif mzker seriesWho's using it? The 10th season of HBO's football documentary series "Hard Knocks" focuses on the Houston Texans, who tweeted a sneak peek recently. Want to share just a tiny look at a future product, big announcement or upcoming release? A GIF can be the perfect bite-size teaser. Who's using it? When the New York Times announced a new homepage a while back, this GIF that displays how the news site had evolved over time got tons of shares and conversation. GIFs can be particularly effective when you want to string multiple still images together to tell a story of motion or change over time. Here's why: /LcmqPHeoeJ- CIR August 12, 2015Ĭreating a micro-presentation, sharing a mini-screen recording or even a simple cartoon to complement your tweet's primary message Who's using it: The Center for Investigative Reporting 6. imported approximately 17 million pounds of caffeine last year. Who's using it? For example, check out how The Center for Investigative Reporting tells a whole, eye-catching story in just a few frames - and creates curiosity to learn more. Think a GIF is too brief a vessel to get a real point across? I was skeptical, too, until I saw some of the amazing mini-presentations that can be shared in this format. You'll then have the option to choose how much of the video you import and whether you'd like to pull in every frame (for longer GIFs, importing every other frame should be sufficient quality).ĥ. To import a video, click File > Import > Video Frames to Layers. Photoshop can also help you convert a video into a GIF by transforming each frame of the video into a frame within Photoshop. How to convert a video into a GIF using Photoshop The number after the GIF indicates the number of colors that'll be included in your GIF and including Dither helps to alleviate color banding. The choices include GIF 32, GIF 64 and GIF 128 - you can also choose Dithered or No Dither. You can see all of the available options by clicking Presets. You'll now see the "Save for Web' window, and this is where you can choose the type of GIF you'd like to create. To export your GIF, click File > Export > Save for Web (Legacy). Once you're happy with the way your GIF is looking, it's time to export it for use on your website, social media profiles or anywhere you'd like to share it. If any frames are out of place, you can drag and drop them to a new position in the Timeline. Now that all of your frames are in place, it's a good idea to run through your animation by hitting the Play button in the bottom left of your Timeline.
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